Goal #539 = Know a plumber…

Are you a relationship hub?
… I can call on a moment’s notice.
You might not think this applies to you. However, you might consider otherwise…
Question: In an emergency, what’s the one thing we all immediately think about?
Answer: Can they get here fast enough?
It’s a knee-jerk reaction to experiencing a catastrophe. We all do it.
But do we all have the resources, connections or relationships to know exactly who to call that will be able to get there “fast enough”? If we do, we’re in good shape; if we don’t, uh-oh.
Let’s apply this concept to the world of business. Most days, we’re not faced with emergencies (although that’s an entirely new discussion), but we are faced with challenges and obstacles. If I don’t have the resources or know the resources to overcome those challenges and obstacles, I might be in trouble.
So what will I do?
Often, I’ll make a phone call or two to a select group of folks I know who are what I call “relationship hubs” = people who seem to know every single resource in the area. Their spokes are all the other professionals they have a relationship with based on trust and integrity. I know when I make that call that I’ll be referred to someone who can help.
This is of amazing value as I don’t have to worry about doing the research, wasting time or getting frustrated with a less-than-qualified referral. I get my challenge or obstacle removed and I’m off to the next thing in my business.
How valuable is that “relationship hub” to me in my business? More than I can imagine.
Are you a “relationship hub” for your network, business or community?
If not, you’re missing an incredible opportunity to be of service to your clients, friends, family, business associates and community. And, perhaps most importantly, you’re missing an incredible marketing opportunity.
My “relationship hubs” get my attention on a regular basis. They are my “go-to” people. I’m in communication with them regularly. When they ask for an introduction or referral, I drop what I’m doing and help them. Do you think they appreciate that?
Becoming a “relationship hub” might just be the most lucrative and charitable initiative you take on this month.
Leadership Practices:
- Join a BNI, LeTip or other “lead generation” organization. These are intimate and rigorous groups that meet regularly to build relationships and refer business. When you join, make sure to create a sub-group of like-minded businesses as some of these groups can be more than 40 people. Sub-groups (or in BNI parlance, Power Teams) are very effective.
- Don’t just have your plumber fix your sink; invite him/her out for a coffee. Get to know their business and them as a person. Do this with every one of your vendors, coffee shop / restaurant owners, folks at church/synagogue/mosque, and neighbors.
- Ask everyone you meet “What project are you currently working on or stuck around?” This gives you the opportunity to refer someone to them to solve their issue. And best yet, in the process you’re training them that you’re the “go-to” person - the “relationship hub”.
Happy Hubbing,
- Coach Preston


Jan’s spent the last eight years building a successful financial planning firm. He’s developed 20 of the most successful associates he could imagine. He owns two homes, nice cars and purchased a boat two years ago to spend more time with his wife. To most folks, Jan’s living a life of his dreams.